Showmax’s pricing scheme has been increased, effective August 1. The streaming provider stated that the Premier League package would remain unchanged.
Beginning in August, the regular entertainment plan will increase by 11%, from R89 to R99 per month. This package includes a wide variety of material, including HBO series and reality shows such as the Real Housewives franchise.
Showmax Mobile will be priced competitively, increasing by 15% from R39 to R45 a month to align with the global streaming pricing.
However, the Premier League plan will remain priced at R69 per month for the 2024/25 football season.
This plan includes access to all Premier League matches as well as exclusive content like Robert Marawa’s Quantum Football series.
This comes after Multichoice revamped its showmax concept and reduced the price of its main entertainment bundle from R99 to R89 per month in an effort to attract new members.
This was considered as a risky decision, especially given competitors like Netflix, who are constantly raising their pricing.
Showmax CEO Marc Jury has stressed the company’s goal to making streaming affordable while also stressing its investment in locally produced original programming, which has received international praise.
“We are thrilled to keep the Showmax Premier League and bundled Showmax plans unchanged, bringing all 380 Premier League matches to millions of football fans in Africa and maintaining our focus on affordability,” according to Jury.
Overall, Showmax seeks to cater to a wide range of viewer preferences by combining local and foreign content while being affordable to its African consumers.
Since its relaunch in February, Showmax has introduced 40 new original shows from Ghana, Kenya, Nigeria, and South Africa.
These include award-winning shows such as Spinners and Catch Me A Killer, which have received recognition at international festivals.
