Amazon Officially Launches in South Africa

Amazon has officially launched in South Africa, offering users a new online buying experience.

Cape Town-based TikTokker @superinformative noted that the site may have had a soft opening this morning, allowing local buyers to place orders.

Watch the TikTokker’s video below:

Takealot, claiming to be “South Africa’s leading online store,” has the potential to compete. However, the difference in storefronts may cause some South Africans to continue with Takealot, while others are willing to test Amazon.

@williamlot98, who already visited the Amazon site, said:

“I thought their prices were going to be cheaper than what we’re used to, but it’s just normal prices.”

Already an Amazon customer, @tsekmatecpt shared:

“The product I ordered is actually cheaper on Takealot but you’d have to order for R500 to get free delivery.”

Over on X, @TwaRSA26 joked:

“Amazon is about to Takealot of customers in South Africa.”

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