We have heard of the Kardashian-Jenner sisters earning as much as $500,000 (R6,7 million) per Instagram post, but just how much do our local stars make?
Brands are willing to spend thousands to get access to celebrities’ followers, and many are setting aside huge chunks of their marketing budget to celebs with social media influence.
They might not be on the same level as the Kardashian family, but South Africa’s celebrities are making a lot of money as well.
Khanyi Mbau, Thando Thabethe, Boity Thulo and Lerato Kganyago, who have millions of followers between them, have spoken candidly about how much they charge for posts on their accounts.
Speaking to the reporters, Thando, who has more than 1,3 million followers on social media, revealed that she could charge brands R10 000 for one tweet.
Khanyi says she is very strategic about the way she takes on clients, and “weighs her options” carefully, especially when it comes to dealing with competitive brands.
The TV personality says it is not all about the money, and she doesn’t accept any and every offer that comes her way. She considers whether the brand fits her image.
“So it has to be a brand I can be able to associate with. You can lose as a person while endorsing a certain product, because of its reputation in the market. I charge between R10 000 and R15 000 per post,” she told the publication.
Lerato Kganyago says her starting fee for a tweet is R5 000 and it could go higher depending on the brand
The Live AMP presenter says the price varies depending on which social media platform she is using. She charges more on Instagram and Facebook as they have higher reach.
Boity, who charges around R60 000 for five tweets, says she only works with brands that align with her beliefs.
“And that R60 000 is way less than the attention the brand is getting. Imagine posting a tweet for 3,5 million users, that is massive. The brand would be charged way higher than what I charge if they go on TV.”