South Africa Showcases Its Vibrant Basketball Culture


2020 was a hard year for sports enthusiasts, especially for those who like wagering on Betway and other sportsbooks.

To end the year in a better tone, PUMA launched the Mamelodi Sundowns Heritage Pack in December as part of their 50th celebrations. The Sundowns celebrated their anniversary with their retro wanting tracksuits that reminds fans of the good old days with Zane Moosa and Daniel Mudua (Mambush). Fortunately, the suit is now available at shops nationwide, including a bucket hat, polo shirt, track jacket and online track pants. That coincided with the Adidas launch of their new Yeezy Boost 350 in collaboration with Kanye West.

South African attire manufacturers and distributors Kingdom & Co and the NBA unveiled a multiyear merchandising partnership for launching a new line of NBA sports activities attires for daily life. As a result, a new variety of official NBA merchandise for kids, males and ladies hit the main shops and SA’s online shops starting from 22nd December. The merchandise will feature South Africa’s rich basketball culture, embodying trendy hoodies, sweatshirts, shorts, t-shirts, monitor pants and more. This new assortment comes as part of the NBA’s efforts to connect with their South African fans through the way of life, music, trend and basketball. 

Like most nations in the region, the South Africans are known for sports, with gamblers using betway and other online sites to wager on different markets.  According to Africa’s NBA CEO Victor Williams, the National Basketball Association is thrilled about their new partnership with Kingdom & Co as a way to offer South Africans a platform to celebrate basketball ahead of the 2020/2021 season. 

With the new sports lifestyle attire, the NBA hopes to offer South African basketball fans a unique way to connect with the teams and the league in general. That comes amid the growing popularity of the NBA in the continent. 

According to Kingdom & Co CEO Du Toit Botes, the new attire launch was a significant day for the South African basketball and the sports community. The launch marks the first NBA fashion range attire designed, sourced and tailored in South Africa. Botes also expressed his happiness to form a partnership with the NBA, with the company committed to offering quality international brands via local South African manufacturing and distribution networks. 

The new attire launch came only a day ahead of the NBA season tip-off, which happened 23rd December. That was only days after Kanye West and Adidas also launched two brand new Yeezys in South Africa on 19th and 22nd December. The two Yeezy shoes include the Yeezy Boost 350 and the Yeezy 700 V3. Yeezy enthusiasts can find these new shoes through the Adidas online shop.


Written by How South Africa

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