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Six App Trends To Boost Business Success In 2020

From artificial intelligence (AI) and machine learning to augmented reality (AR) and the Internet of Things (IoT), mobile app innovation and development is shaping industries across the board.

It is vital for business leaders to stay up to date with the latest trends, as an understanding of mobile app development and integration will drive growth and boost profit.

Mobile plays a vital part in customer experience, and it is therefore critical for businesses to understand and integrate the latest mobile app development technologies to drive growth.

A billion dollar industry

As per a report published by Gartner in July 2019, more than 25% of all mobile apps and web apps used by large corporations will run through a multi-experience development platform within the next two years.

However, the mobile app industry is changing rapidly, and keeping up with the latest trends requires more than simply finding the perfect strategy for your platform.

According to Nick Durrant, chief executive of Bluegrass Digital, business leaders have to “keep abreast with the ever-increasing customer demands”. Durrant explains:

“It is crucial for businesses to incorporate the latest mobile app trends. New technologies are gaining popularity, making it more efficient to build and maintain apps such as the growing popularity of Facebook’s React Native and Google’s Flutter.”

Understanding the latest mobile app trends can simplify user experience and increase conversions all the while improving consumer relations and driving growth.

Here are some of some key mobile app development trends to consider.

Mobile app trends to boost success in 2020

5G technology

According to a report released by Deloitte, 5G – which is short for fifth generation – “marks the beginning of a new era in connectivity that will impact almost every element of your daily life.”

Samsung and Huawei are already launching their dedicated 5G-enabled chips. Apple partnered with Qualcomm to create its own 5G modem, and LG will be entering the race soon.

In addition, 5G speeds will be nearly 100 times faster than 4G and mobile app developers would be wise to design apps to take advantage of faster network speeds.

Wearable devices

From Fitbit and Puma to Huawei and Samsung, there is no denying that the wearable industry experienced rapid growth in 2019 with sales exceeding $33 billion, according to Statista.

In 2020, wearable tech will incorporate more than just smartwatches. CardiNova, for example, is making headlines with its wearable device no larger than a band-aid which protects wearers against heart attacks.

Mobile app developers need to note that wearable devices require a set platform to run – Apple Watch runs on WatchOS while Android smartwatches sync with WearOS.

Artificial Intelligence (AI)

AI has seen a significant breakthrough in new technology in mobile application development. AI can identify breast cancer from routine scans, change the way we cook, and complete Beethoven’s Tenth Symphony.

Not only does AI make mobile apps smarter, it also saves mobile app development companies – and businesses – a considerable amount of time, effort and money.

The International Data Corporation (IDC) confirmed that the AI market expanded by $35 billion in 2019, and predicts that revenue growth of more than $47 billion can be expected during 2020.

Internet of Things (IoT)

IoT apps can be incorporated in any industry, be it smart city design and planning, smart energy, transport, health, agriculture or retail, to name a few.

IoT sales exceeded $1.71 trillion in 2019, and the total number of IoT devices will reach the 20 billion mark in 2020. That is reason enough for developers to make business apps IoT compatible.

Augmented reality (AR)

Augmented Reality (AR) is an interactive experience coupled with the overlay of digital information on everyday objects in the real world. In short, it means blending the real-life environment with a digital interface by putting virtual objects in real-time.

And it’s here to stay: In 2019, startups are using AR to keep cyclists safe, Google Maps incorporates AR walking directions in its app and Adobe enables artists to create beyond their wildest dreams.

In 2020, AR integration will become vital to the mobile app development industry.

Cybersecurity

In today’s digital and connected world, security is everyone’s business and the breach of cyber security affects us all in one way or another. It will also be a key aspect of mobile app development in 2020.

Developers now need to embed code encryptions, secure backend and API, and also include trusted payment gateways to ensure user safety over an app.

As more apps are beginning to incorporate payment features, business leaders who fail to explore app security and provide safe and secure payment gateways will lose out on sales.

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Written by AN

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