Iconic Destiny and Destiny Man magazines are back – only this time they are not published by businesswoman Khanyi Dhlomo’s Ndalo Media, which closed in December 2018.
The Bar Group acquired the two titles from Ndalo Media, which is currently being liquidated after failing to meet its financial obligations to staff and suppliers.
The Bar Group chief executive, Legend Manqele, said print media is not entirely under threat but that a shift has to happen in order for the industry to remain sustainable.
“Print is not dying, the mismanagement of it is causing it to die. Data and access are still a huge issue for most Africans, leaving an untapped audience that may be denied the opportunity to access information which print provides through its longevity and ability to travel for longer.
“There is a decline because print is competing and it needs to be exclusive. It must have a clear direction of where it’s going. There has to be a purpose and a clear intention,” said Manqele.
Manqele said he approached Dhlomo about two years ago to offer her company digital services as a service provider.
The Bar Group, founded in 2014, consists of a number of companies, one of them being The BarLeader TV, which has produced some of South Africa’s most successful reality shows, including Being Bonang and Living the Dream with Somizi.
He said they explored a collaborative effort with Dhlomo from earlier this year, which led to his company moving offices to the same office park as Dhlomo after she retrenched staff.
“We started working and a month in, all communications didn’t go well with the investor and her (I was told). Because we were separate to Ndalo Media, I could pay my team and I carried on with my shows.
“Two weeks later she liquidated and it was a shock to all of us.
“I had seen the people who were affected.