Cape Town is embracing its reputation as one of Africa’s foremost hubs for innovation. Along with this, the mother city is beginning to see the entry of big US players looking to capitalise on the city’s emerging urban living trends.
Micromobility solutions – such as scooters and bikes – are common sights in high growth urban environment. Global players like Lime and Baddel have collectively established a presence on every continent.
Lime establishes a presence in Cape Town
Lime will be introducing a fleet of electric scooters in Cape Town next year. The newest micromobility solution will give residents and tourists alike the freedom to explore Cape Town without having to wear out their walking shoes.
Micromobility services are creating transport-share programs in urban environments. Typically bike-share and scooter services allow users to pick up and drop off bikes and scooters from specified spots in the city.
Lime will be departing from their usual model. Instead of deploying their fleet in designated areas on pavements, the company will be distributing its fleet to privately-owned locations around Cape Town.
“Cape Town is helping lead the way forward on technology and innovation in Africa, and we’re excited to be a part of that story.”
Affordable and eco-friendly
Micromobility solutions help to alleviate some of the problems that arise from insufficient public transport solutions. As a bonus, these solutions are affordable.
It also helps to reduce the negative impact on the environment caused by traditional public transport. Ting said that the company’s mission is to “improve urban living through sustainable, affordable transportation.” He added:
“We’re looking forward to extending meaningful mobility access and reduced carbon emissions to South Africans living in and travelling to Cape Town.”
Lime joins Baddel in setting up a presence in Africa
Baddel have already established bike-share operations in El Gouna, Egypt, with Lime’s other competitor in the space Bird yet to set up any operations in Africa.
Bird Head of Europe, the Middle East and Africa Patrick Studener told TechCrunch earlier this year:
“I definitely am keen to get that solution there as well because there is especially a very young and innovative population there that are very quick to adopt new solutions,”
With traditional markets becoming saturated, developing markets in Africa and the Middle East are more appealing to micromobility firms who aim to exploit prime markets like Cape Town to give them a foothold on the continent.