The 48-year-old rapper has teamed up with street wear designers at Fear of God to create a new clothing line -inspired by his ‘4:44’ album –
with the collection going on sale at the luxury boutique Maxfield in Los Angeles on Thursday, December 21.
The launch was staged a matter of hours before Jay concluded the North American leg of his 4:44 Tour at Los Angeles’ The Forum.
The clothing line features several references to the Bible verse John 4:44. One example of the religious links – which overlaps the themes of
Jay’s ‘4:44’ album – reads: “A prophet is without honour in his own country.”
The New York-born rap star has previously made a successful foray into the fashion industry, having co-founded the Rocawear clothing brand
back in 1999. And Fear of God founder Jerry Lorenzo has revealed that Jay took an active interest in the development of the new clothing line.