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‘It Was An Isolated Incident’: Dis-Chem Apologises For Black Face Mannequin


Dis-Chem has issued an apology for the blackface mannequin which appeared as part of an “unauthorized” display promoting the brand’s beauty fair in its Killarney Mall, Johannesburg branch on Friday morning.

“Our annual beauty fair promotion is a celebration of South African beauty. We strongly condemn any kind of affiliation with blackface. This goes against everything that we stand for as a brand and as a company,” said the pharmacy chain on Twitter.

“We sincerely apologize, this is an ongoing investigation but we can confirm so far our initial investigation shows that this was an isolated incident with no malice or disrespect intended.”

Photographs of the white mannequin with its face tinted to give it a blackface appearance, sparked outrage on social media. It had been dressed in cultural attire, was holding a broom, and was positioned alongside a rondavel and an array of African kitchenware.

It can’t be careless or ignorance anymore #Dischem… At what point do we see ‘ish as deliberate and intended!

Am disgusted and annoyed What the fvck is this, such disrespect #Dischem

When Business Insider SA visited the branch on Friday afternoon the display had been disassembled, however, they reported that evidence of it could still be seen throughout the store.

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