Hip Hop Mogul Russell Simon To Visit SouthAfrica

Legendary Hip hop artist Russell Simmons will be in Southafrica. He will be headlining The Liberty Vuka Knowledge Summit, which will be held at the Sandton Convention Centre on November 1 and 2.

He is appearing alongside the likes of Nobel Prize recipient Wole Soyinka, digital entrepreneur Anette Muller, youth activist Vivian Onano, and Black Girls Code founder Kimberly Bryant.The theme for this event is “Awaken Your Curiosity”.

IOL Entertaiment caught up with Russell and this is what he had to say.

I’ve realised that my mind and body’s experience is not me,” he tells me. 

“I am the watcher of those things and the more I embrace these unbreakable truths I’ve been studying, the more free I am from constraints.

“So, awakening your curiosity means that when you’re free from the bonds and expectations for the future, you are able – more often – to be innovative. You don’t have to do the same s*** over and over again. People do that because they are taught they are their past experience and have to continue to build on that.”

What we do,” Simmons begins to explain his involvement with the foundation, “is we create dialogue between imams and rabbis around the world to fight Islamophobia and other things.”

In the past, spirituality and success wasn’t seen as in the same WhatsApp group. But in recent years, people like Starbucks’ Howard Schultz and even Arianna Huffington have come out to talk about the value of consciousness in the corporate world.

“We are spiritual beings with physical bodies and awareness happens when you are creative or doing your best work while fully awake and present,” says Simmons. “People are born totally enlightened and all of us are moving back to that, whether we embrace that or not. It’s not new, but they are now talking about it because it’s in style.”

“We were focused and doing our jobs and that turned into the deal it became,” Simmons shares. 

“I think that’s being present, working hard and having high expectations but having no real attachment to the results. We enjoyed the work itself and weren’t writing songs to get those deals. That’s how the best deals are made – when they come from an honest place.”


Written by GR

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