In his three-month tenure thus far, Kaneko has restructured Panasonic’s internal departments to maximise efficiency, implemented a membership programme and revised Panasonic’s marketing strategy. Most prominently, his tenure has seen the implementation of Panasonic’s Finance initiative. According to Kaneko, “We believe that all South Africans should have the opportunity to better their lives through Panasonic technology, and our newly-launched Finance Initiative makes this possible. Now everyone can gain access to innovative products for the betterment of their daily lives.”
2018 rings in 100 years of technological innovation for the organisation, and it is Kaneko’s commitment to advancement and quest for zero defect that keeps Panasonic creating high-quality products that consumers love. His vision for the next year is to continue to uphold the company’s core principles – contribution to society, fairness and honesty, co-operation and team spirit, untiring effort for improvement, courtesy and humility, adaptability and gratitude – in his endeavour to make products easily accessible to the everyday South African consumer.