A pair of shoes thought to be the most expensive in the world go on sale today – for $17 million today.
The lavish heels are made from gold patent leather, silk, and embellished with 236 diamonds, as well as featuring a round 15 carat flawless D-diamond center piece at the tip of each shoe.
The ‘Passion Diamond’ shoes are the second set of showstoppers from UAE-based designer Jada Dubai, who hit headlines earlier in the year for its royal collection, also in collaboration with jewelry brand Passion Jewellers, which included a pair for $286,000.
The one of a kind shoes will be made bespoke to fit the buyer, but a prototype has been created in Italy that will be viewed by just 50 VIP clients at what’s billed as the world’s only seven-star hotel, the Burj Al Arab in Dubai.
The select group has been invited to the showcase to get a closer view of the shoes, which took nine months to create and even feature real gold labels on the inside.
The stilettos, created with Passion Jewellers, will top the $15 million fetched for a pair of high heels by UK designer Debbie Wingham — which eventually sold to a Middle- Eastern client who bought them for their daughter.
Speaking about the extravagant design, Hemant Karamchandani, chief executive of Passion Jewellers, which supplied the diamonds for the shoes, said: ‘Dubai is the city of millionaires and billionaires, we see it as a potential market, along with the entire (Gulf) region.
Maria Majari, co- founder of Jada Dubai which designed the shoes, added: ‘We wanted to create a truly unique piece.
‘Jada Dubai designs only shoes with diamonds. For the launch of our second collection, we wanted to create a piece that is truly unique in the world using very rare diamonds.
‘Even inside, the logos of both companies are made out of gold, which is very thin, so it will be very comfortable for walking.’
The prototype is a European size 36 (US 5.5), but the shoes will be custom-made to the client’s size — once he or she has stumped up the full retail price.
The designer’s Instagram account, which has a modest following of almost 9,000, shared a video of the shoes to its page racking up 8,000 views.
And while most comments were from awe-struck followers pining for the fancy footwear, some were less impressed.
‘The sheer disconnect between people who can afford to buy these shoes and the rest of the world is mind boggling,’ one user commented.
Dubai, a hub for Gulf fashion and home to the biannual Arab Fashion Week, has seen a growing number of tourists over the last few years, with more than 16 million people visiting the emirate last year.