In the lead up to World Toilet Day, Domestos are raising awareness of the impact of poor sanitation in South Africa. By using the hashtag #WeArePissedOff, South Africans are encouraged to support the initiative and make a change.
Domestos is pissed off about the poor state of sanitation in South Africa, and to show just how pissed off the brand is, it is doing something about it through sanitation programmes that have reached over 500 000 learners throughout the country.
Glen Lewis, Metro FM DJ; Khaya Dlanga, author and blogger and Trevor Gumbi, stand-up comedian and actor, have all lent their voices to the crisis and have taken a stand with Domestos against the state of sanitation in South African public schools – restoring the dignity of the pupils.
#WeArePissedOff campaign and its events.