The latest Effective Measure statistics reveal what South Africans buy and do online.
The October 2015 Effective Measure statistics reveal that the most popular e-commerce items among South Africa’s Internet users are tickets, books, hotel reservations, and music/movies.
Effective Measure is the official traffic measurement partner of the IAB South Africa, and provides accurate traffic and demographics statistics for South Africa’s top websites.
Effective Measure’s October 2015 Internet demographics statistics are based on 273,023 online surveys completed by local Internet users.
The latest Effective Measure statistics reveal that 45.5% of South African Internet users purchased tickets for shows or sport events online.
45.3% of netizens purchased books, while 45% bought travel tickets for flights, buses, and trains.
25% of South Africa’s Internet population said they do not purchase anything online.
|What people buy and do on the Internet|
|Items Purchased via the Internet||Percentage|
|Tickets for shows or sport events||45.58%|
|Travel Tickets: Bus, Train, Flights, Boat||45.02%|
|DVDs, Videos, Music||34.13%|
|None of the above||25.46%|
|Flowers / Gifts||19.36%|
|Toys and games||14.26%|
|Clothes and accessories||13.95%|
|Health and Beauty Products||12.76%|
|Domain names, hosting services||8.97%|
|Cars, Motorbikes, Bicycles||7.66%|
|Mass market electronics: TV, Radios, Mobile, HiFi||7.62%|
|PC or Console Video games||7.54%|
|Ringtones, games or Icons for Mobile phones||7.02%|
|Sport shoes, Sport Clothes||5.92%|
|Real Estate / Property||4.67%|
|What people use the Internet for||Percentage|
|Research / Obtaining information||63.64%|
|Reading news / magazine articles on-line||59.63%|
|Listen to the radio online||15.11%|
|Watch TV and Videos online||14.61%|
|Podcast / Video downloads||12.20%|
|None of the above||0.84%|