Research group, Brand Finance, along with Brand South Africa has released the top 50 brands in the country for 2016.
The list showed that mobile operator, MTN, is still the country’s most valuable brand, valued at R37 billion. This is down significantly from its 2015 level of R54 billion.
The operator has faced a difficult 12 months, following regulatory troubles in Nigeria, and amid tough market conditions in South Africa.
So dire was MTN’s year that it fell spectacularly out of an annual list of top 500 most valuable global brands list by Brand Finance earlier in the year.
In 2015, MTN was the only South African based company to feature on the list at position 301, having ranked 240th in 2014. In the 2016 ranking, MTN did not feature at all.
Despite MTN’s decline, however, the overall top 50 companies increased their cumulative brand value by 3%, from R373 billion in 2015, to R384 billion in 2016.
The top 10 brands have showed little movement from 2015, with Woolworths overtaking FNB to be ranked 5th (FNB is now 6th), and Absa pushing past Nedbank to be ranked 7th (Nedbank is now 8th).
The rest of the top 10 are exactly the same as last year.
According to the rankings, there are two new brands which have entered the top 50 in 2016 – the first is Woolworths brand, Country Road, ranked 31st with a value of R4.64 billion; and the second is Growthpoint Properties, which ranks 50th, with a value of R1.47 billion.
These are the top 50 brands in South Africa
|2||Vodacom||19||Pick n Pay||36||Huletts|
|16||Carling Black Label||33||SABMiller||50||Growthpoint Properties|
Source: Business Tech