Here Are The Most Valuable Brands In South Africa In 2016


Research group, Brand Finance, along with Brand South Africa has released the top 50 brands in the country for 2016.

The list showed that mobile operator, MTN, is still the country’s most valuable brand, valued at R37 billion. This is down significantly from its 2015 level of R54 billion.

The operator has faced a difficult 12 months, following regulatory troubles in Nigeria, and amid tough market conditions in South Africa.

So dire was MTN’s year that it fell spectacularly out of an annual list of top 500 most valuable global brands list by Brand Finance earlier in the year.

In 2015, MTN was the only South African based company to feature on the list at position 301, having ranked 240th in 2014. In the 2016 ranking, MTN did not feature at all.

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Despite MTN’s decline, however, the overall top 50 companies increased their cumulative brand value by 3%, from R373 billion in 2015, to R384 billion in 2016.

The top 10 brands have showed little movement from 2015, with Woolworths overtaking FNB to be ranked 5th (FNB is now 6th), and Absa pushing past Nedbank to be ranked 7th (Nedbank is now 8th).

The rest of the top 10 are exactly the same as last year.

According to the rankings, there are two new brands which have entered the top 50 in 2016 – the first is Woolworths brand, Country Road, ranked 31st with a value of R4.64 billion; and the second is Growthpoint Properties, which ranks 50th, with a value of R1.47 billion.

These are the top 50 brands in South Africa

# Brand # Brand # Brand
1 MTN 18 Old Mutual 35  Clicks
2 Vodacom 19 Pick n Pay 36 Huletts
3 Sasol 20 Netcare 37 Momentum
4 Standard Bank 21 Sanlam 38 Makro
5 Woolworths 22 Discovery 39 Checkers
6 FNB 23 Hansa Pilsner 40 Rainbow
7 Absa 24 Mr Price 41 RMB
8 Nedbank 25 Sappi 42 Santam
9 Investec 26 WesBank 43 SAA
10 Mediclinic 27 Media24 44 Life Healthcare
11 MultiChoice 28 Liberty Holdings 45 Imperial
12 Shoprite 29 Truworths 46 Foschini
13 Castle 30 Bidvest 47 Cell C
14 Mondi 31 Country Road 48 Game
15 Spar 32 Capitec 49 Nampak
16 Carling Black Label 33 SABMiller 50 Growthpoint Properties
17 Telkom 34 Steinhoff





Source: Business Tech

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