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Top 20 most valuable brands in South Africa


 

South Africa’s most valuable brands

Banks and mobile operators feature predominantly among the top rated brands in South Africa.

Brand South Africa and Brand Finance Africa published a third annual study of the Top 50 corporate brands in the country, which are valued at approximately R1.5 trillion.

MTN retained its leading position as the most valuable brand in the country, followed by Vodacom and Sasol.

Woolworths and FNB were also among the top performers for the 2014/15 year.

“Significantly, an analysis of the top 10 corporate brands is that nine of these operate in knowledge intensive sectors – in the telecommunications, banking and oil and gas sectors,” the report said.

Brand Finance calculates brand value using the Royalty Relief approach. This approach involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.

 

Top 20 most valuable brands in South Africa

# Brand Enterprise Value (ZAR m) Brand Value (ZAR m) BV/EV
1 MTN 382 718 54 027 14%
2 Vodacom 227 042 20 029 9%
3 Sasol 291 057 18 232 6%
4 Standard Bank 112 949 17 506 15%
5 FNB 152 756 14 496 9%
6 Woolworths  62 721 14 396 23%
7 Nedbank  103 020 12 235 12%
8 Absa  69 037 10 857 16%
9 Investec  87 688 10 155 12%
10 Mediclinic  128 728 10 072 8%
11 Multichoice  319 393 9 710 3%
12 Shoprite  41 329 9 547 23%
13 Castle  126 914 9 315 7%
14 Spar  36 210 8 766 24%
15 Sanlam  158 629 8 528 5%
16 Mondi  157 678 8 322 5%
17 Netcare  70 489 8 283 12%
18 Pick n Pay  27 693 7 523 27%
19 Carling Black Label  95 022 7 341 8%
20 Old Mutual  157 792 7 288 5%
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In July, The Ask Africa ICON brands survey listed Koo Baked Beans as the most-loved (popular) brand in the country, with Nokia (8th) and MTN (20th) two of the most popular tech products in South Africa.

Huletts Sugar came second, All Gold Tomato sauce third, Coca Cola fourth, and McCain Frozen Chips and Potato Products fifth.

Source: businesstech

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