South Africa Rugby, Blue Label Telecoms to Continue Partnership



Once again, Blue Label Telecoms’ name and branding will appear on the Springboks’ jersey for the Castle Lager Rugby Championship against Argentina, Australia, and New Zealand, as well as the Castle Lager Outgoing Tour to Europe in November. The arrangement includes a number of on- and off-field areas at home matches in South Africa too.

“The fact that Blue Label Telecoms has decided to extend their partnership shows that they have seen worth in being associated with the Springboks and we’re grateful for their continued support,” said SA Rugby CEO Jurie Roux.

“The Boks have a very tough and important series coming up against the top four teams from last year’s Rugby World Cup. It’s great to have this kind of support from a leader in the very competitive telecommunications industry and we’re excited to grow our partnership with Blue Label Telecoms.”

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Mark and Brett Levy, Joint-CEOs of Blue Label Telecoms, were both excited about continuing the partnership with SA Rugby.

“The reinvention of the Springboks is a great opportunity for us to get more involved with SA Rugby,” said Mark Levy.

“The Springbok team’s grit, determination and teamwork makes it a perfect fit. The partnership with SA Rugby for the Ireland series exceeded our expectations in terms of visibility and awareness of the Blue Label Telecoms brand. We’re delighted to once again support the Bokke.”

Brett Levy added:

“As a proudly South African company, we’ve always been enthusiastic supporters of our nation’s sporting teams. This time, we’re standing tall with the Springboks as they take on Argentina, Australia, and New Zealand.”

About Blue Label Telecoms

Listed on the JSE: BLU. Blue Label’s core business is the virtual distribution of secure electronic tokens of value, predominantly prepaid airtime, electricity and ticketing, and transactional services across its global footprint of touch points.

The Group’s stated strategy is to extend its global footprint of touch points, both organically and acquisitively, to fulfil the significant demand for the delivery of multiple prepaid products and services through a single distributor, across various delivery mechanisms and via numerous merchants or vendors.

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