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What Do You See When You Look At A Street Kid? A New Campaign Is Challenging Perceptions


For all street kids, one thing is true: people often have misconceptions about them but Consortium for Street Children’s (CSC) is trying to change that.

UNICEF estimates there are approximately 100 million street children worldwide with that number constantly growing. The reasons why young and vulnerable children in up on the street are varied. Some are born there, others are trying to escape while some kids were just dealt a bad hand.

A UK-based charity with a global members network is asking government officials and members of the public to look beyond common preconceptions and open their eyes to street children’s potential.

The More than meets the eye campaign addresses the reality of millions of young people who depend on the streets for their survival or development.

These kids are often treated as delinquents or as an embarrassing nuisance, these children are still too often ‘cleaned’ off the streets.

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CSC wants to use social media to mobilise on International Day for Street Children on 12 April to create a worldwide movement that touches millions of people who can help to make sure that children in the streets are seen not as criminals or victims, but as children with potential.

CSC are asking people to #TweetForTheStreet on 12 April by sharing some of the visuals below that make you rethink the way the world sees children who live on the street.

CFSC_Visual advert 1_FINAL (Low-res) CFSC_Visual advert 2_FINAL (Low-res) CFSC_Visual advert 3_FINAL (Low-res) CFSC_Visual advert 4_FINAL (Low-res) CFSC_Visual advert 5_FINAL (Low-res) CFSC_Visual advert 6_FINAL (Low-res) CFSC_Visual advert 7_FINAL (Low-res)

Source: The South African

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