South Africa’s first LGBT video-on-demand (VOD) channel, Pride TV, has officially been launched, and according to a statement, it will be providing content that unashamedly tells the stories of Africa’s lesbian, gay, bisexual and transgender community.
Riding the wave of new VOD online services that are revolutionising the entertainment world, Pride TV aims to provide South Africa, and the rest of Sub-Saharan Africa, with an affordable and growing library of LGBT movies and series.
“Traditional TV channels have historically offered only small smatterings of one-dimensional LGBT content, which ironically reinforces stereotypes, instead of shattering them,” explained Joanne Raphael Katz, Pride TV content manager.
“PrideTV reverses the trend to restrict access to LGBT themes by South African and African broadcasters.”
The channel’s launch slate of movie titles makes it the choice destination celebrating the best of LGBT independent studios and movies. The service is accessible via broadband Internet or wi-fi connection and can be viewed on smart televisions, desktop computers, laptops, tablets or mobile phones – both iOS and Android operating systems are catered for.
But how does it work?
Viewers are required to subscribe by visiting Pride TV’s website, and for a monthly cost of R79 (or R790 for 12 months – 2 months free), you can watch as many of the movies, documentaries and series as you want at anytime. Credit cards are accepted. Alternatively, viewers can use their mobile billing to pay for access.
Pride TV has launched with over 200 content titles from all over the world and across all genres; from classic and edgy to new and heart-warming. There are comedies, sexy college boy thrillers, horrors, love stories, gripping dramas and doccies about LGBT issues and personalities. Around 65% of the content is gay male focused and 35% deals with lesbian and transgender themes.