New Hilux Tops South Africa Sales Charts

Toyota’s Hilux shot back to the top of South Africa’s sales charts in the all-new version’s first full sales month with 3273 units sold during March 2016.

The Ford Ranger followed hot on its heels with 3004 sales, but the Toyota could put up an even stronger fight in the coming months given the staggered model introduction that saw double cab models rolled out first. Double cabs made up an unusually high 60 percent of Hilux sales in March, and 95 percent of sales took place through the dealers, showing that the fleet buyers haven’t quite sunk their teeth in yet.

MARKET DOWN 14 PERCENT

While SA’s two most popular bakkies posted encouraging sales, the vehicle market took a large knock in March. Overall sales were down 14 percent year-on-year, although the picture is distorted by the Easter Holidays, which fell into March this year, after being in April last year.

Export sales fell 18.5 percent compared to March last year, although it is believed that the Toyota Hilux run-out programme affected this figure as European exports of the new model are only due to commence around mid-year, although African exports should be on stream from April.

WHAT THE EXPERTS SAY

“Domestically, against the background of a difficult economic environment and low GDP growth prospects, the likelihood of double digit new vehicle price increases as a result of rand weakness and possible further interest rate hikes – the outlook for 2016 in terms of new vehicle sales remained unfavorable. Furthermore, the full impact of the drought on the economy was still to manifest itself.” -Naamsa

“WesBank’s data shows that new vehicle finance applications slid 20%, year-on-year while demand for used vehicles declined 3%. Demand for used vehicles now outstrips new vehicles 2.36:1 – a figure last seen in December 2009.” -Wesbank

“The average deal size decreased from R313 830 in March 2015 to R294 666 in March 2016, a 6.1% year-on-year decline. This is driven by the continued shift towards pre-owned/used cars.” -Standard Bank

THE NUMBERS: MARCH 2016

SALES CHANNELS

Dealerships: 84.4%

Rental industry: 8.7%

Corporate: 3.6%

Government: 3.3%

TOP COMPANIES

1. Toyota – 8740

2. Volkswagen – 7360

3. Ford – 6807

4. AMH/AAD – 4798

5. Nissan – 4123

6. GM/Isuzu – 3341

7. BMW – 2409

8. Renault – 1600

9. Mazda – 916

10. Jaguar Land Rover – 873

TOP 100 – REPORTED SALES*

1. Toyota Hilux – 3273

2. Ford Ranger – 3004

3. VW Polo Vivo – 2367

4. VW Polo – 1958

5. Toyota Quantum – 1369

6. Nissan NP200 – 1341

7. Ford Figo – 1180

8. Isuzu KB – 1042

9. Chevy Utility – 934

10. Ford EcoSport – 902

11. Toyota Etios – 812

12. BMW 3 Series – 793

13. Nissan Hardbody – 705

14. Ford Fiesta – 676

15. Renault Sandero – 636

16. Toyota Quest – 566

17. Toyota Corolla – 563

18. Renault Clio – 521

19. Audi A3 – 445

20. Datsun Go – 407

21. Toyota Rav4 – 394

22. Nissan X-Trail – 382

22. VW Golf – 382

24. Toyota Avanza – 344

25. Ford Focus – 339

26. BMW 1 Series – 338

27. Chevy Spark – 315

28. Mazda CX-5 – 312

29. Toyota LC Pickup – 285

30. VW Amarok – 274

31. Ford Kuga – 267

32. Chevrolet Spark – 266

33. Nissan Qashqai – 262

34. Renault Duster – 261

35. Nissan NV350 Taxi – 247

36. Volkswagen Jetta – 238

37. Volkswagen Tiguan – 235

38. BMW 2 Series – 230

39. Audi A4 – 219

40. Mazda3 – 217

41. BMW X1 – 213

42. Honda Brio – 185

42. Mazda CX-3 – 185

44. Volkswagen Up – 180

45. Chevrolet Cruze – 176

46. Land Rover Discovery – 173

47. Range Rover Evoque – 172

48. Honda CR-V – 171

49. Range Rover Sport – 169

50. Renault Captur – 168

51. Volkswagen Caddy – 167

52. Land Rover Disco Sport – 166

53. BMW 4 Series – 164

53. Ford Everest – 164

55. Suzuki Swift – 152

56. Nissan Navara – 151

56. Toyota Yaris – 151

58. BMW X3 – 144

59. Nissan Almera – 143

60. Toyota Aygo – 142

61. Mahindra Scorpio Pik-Up – 137

62. Audi A1 – 135

62. Mazda2 – 135

64. Honda Jazz – 132

65. Opel Corsa – 129

66. Jeep Renegade – 125

67. Nissan NV200 – 116

68. BMW X5 – 115

69. Toyota Prado – 114

70. Opel Mokka – 110

71. Mitsubishi ASX – 109

72. Nissan Micra – 107

73. Honda Mobilio – 104

74. Suzuki Jimny – 103

75. Audi Q3 – 102

75. Tata Super Ace – 102

77. Ford Transit – 99

78. Toyota LC 200 – 97

79. Honda Ballade – 93

80. Mahindra Bolero – 91

81. Honda HR-V – 88

82. Toyota Auris – 85

83. Chevrolet Aveo – 84

83. Chevrolet Captiva – 84

85. Audi Q5 – 80

85. Volkswagen Kombi – 80

87. Jeep Grand Cherokee – 79

88. Mahindra XUV – 76

89. Mini Hatch 3dr – 73

89. Subaru Forester – 73

91. Opel Adam – 69

92. Mini Hatch 5dr – 68

93. BMW X4 – 66

93. Jaguar XE – 66

95. Tata Indica Vista – 57

96. Jeep Wrangler – 55

97. Land Rover Defender PU – 54

98. Subaru XV – 51

98. Volvo XC90 – 51

100. Audi A5 – 50

100. Suzuki Ciaz – 50

*List excludes non-reporters such as Mercedes-Benz, Hyundai, Kia and GWM. Spoil sports.

source: IOL

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