TurnUp Music is here to replace the old with a new digital disruption platform that local artists, and fans alike, could quite possibly enjoy.
In collaboration with WeChat and Endemol Shine Africa, the online music service is dedicated to helping musicians build their careers by offering a platform to reach and grow their fan base.
Available exclusively through WeChat, TurnUp is the ultimate gateway to a host of local talent including various South African superstars including the likes of MiCasa, Nathi, Emtee and Vusi Nova.
“Our core mission at WeChat is to make every day easier for everyone. From publishing, licensing marketing and distribution, the traditional music model wasn’t built for the benefit of musicians or the fans,” said Brett Loubster, CEO of WeChat Africa, in a statement.
“We’re doing away with that. Firstly by making sure the musicians are well looked after by reaping maximum benefit from their work. Then we help them take their product to the fans who then can buy the music on our platform.”