Songstress Lira is flying the flag high for SA, bagging her second brand ambassador deal in under one month.
On Tuesday, Scottish whisky brand Johnnie Walker made the official announcement at an event, naming her the face of its Joy Will Take You Further campaign.
The news was also confirmed on their Facebook page: “In case you missed the big reveal of our iconic JoyWalker on @JohnnieWalkerSA, we’re proud to announce that it’s award-winning singer, model and African global icon Lira.”
Marketing Manager Loyiso Sipayile said in an interview with Times Live that Lira was a perfect fit for the brand.
He said: “Lira offers a different dimension. She’s a female who’s about to promote whisky. We weren’t looking for a brand ambassador; we were looking for an individual to reinforce our mantra of personal progress and we were inspired by her journey – it was obvious that joy fuelled her success and many people will be inspired by her story.”
Earlier this month, the global icon shared the news of becoming iconic cosmetic brand, Bobbi Brown’s first african brand ambassador.
She said on Instagram: “I’m thrilled to be the first African to formally collaborate with this global brand. I love Bobbi’s makeup and admire how her products bring out the individual beauty in every woman and how easy she makes it for all women to look and feel their best.”
Amid all her brand partnership deals, she still continues to make music, while being a coach on The Voice SA. Earlier this month, she released her sixth studio album, Born Free, which will be officially launched at Gold Reef City’s The Lyric Theatre in Jozi in April.
Lira is the perfect example of how to nurture your brand. Well done, Lira!