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A Look At Nike’s New NBA Socks (Photos)


 

Foot size is only one differentiating factor between players. Nike learned through research that sock thickness, as it relates to the style of play, is equally important. Thus, Nike designers created two types of socks for its partnership with the NBA: the thick and super-cushioned NBA NikeGrip Power Crew sock, and the lightweight with medium cushion NBA NikeGrip Quick Crew sock. Both are made with NikeGrip yarns (ultrafine polyester fibers twisted with traditional fibers to increase the sock’s surface area) for anti-slip traction and zoned cushioning that protects and vents.

These are the first Nike socks to have the NBA logo. Special versions of both socks will be worn by all NBA athletes throughout the season, and there will be a Nike sock for each uniform edition.

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Both of Nike’s NBA NikeGrip Crew socks are made with cushioning in the areas where basketball players need it most: on the forefoot, heel, and ankle. Thinner mesh on top of the sock vents (this placement was determined through thermal mapping). NikeGrip on the lateral side grips the outside of the foot. The forefoot of the NBA NikeGrip Quick Crew sock has Nike Forefoot Lock (two thin spandex bands that arch to support the foot and prevent the socks from bunching near the toes). Both the NBA NikeGrip Power and Quick Crew socks incorporate a heel lock that keeps the sock in place and reduces sliding.

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