Laduma Ngxokolo’s MaXhosa Shawl Is “The Most Beautiful Object In South Africa”


On Friday, the Design Indaba awarded groundbreaking designer Laduma Ngxokolo’s shawl the coveted title of ‘The Most Beautiful Object in SA’

South African designer Laduma Ngxokolo’s MaXhosa shawl from his Autumn/Winter ’16 collection has topped the voting in the Design Indaba’s most popular category.

The Design Indaba, the country’s biggest gathering of creative minds, ended on Sunday, 21 February. The public was given the opportunity to vote for what they believe to be the most beautiful object in SA during the event.

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Ngxokolo, founder and designer of MaXhosa, a fashion label that uses traditional beadwork motifs and patterns to celebrate the rich heritage of the Xhosa culture, has been making waves in the global fashion industry. The unisex shawl formed part of Ngxokolo’s Autumn/Winter ’16 collection and was showcased at the Palazzo Morando Show in Milan, Italy.

Maxhosa by Laduma

The designer is excited to be recognised at this level.

“Product recognition, especially on this scale, is very important to designers. These are the things we strive for. They’re important for making our products relevant, topical and appreciated, and I was very honoured to be nominated in this category,” Ngxokolo told DESTINY in a previous interview. (Laduma’s shawl could be one of the most beautiful objects in SA)

Ngxokolo has plans to open a flagship store in London.

“I want to make the MaXhosa experience accessible globally and because I’ve had the privilege of travelling extensively over the past few years, I’ve been able to identify the needs of the different societies. I’ll be using that experience to establish something across the markets,” he says.

Other 2016 nominees in the category include the Bottle 2 Build school initiative, the Basotho Blanket Classic Starburst Coat by Thabo Makhetha, the Umthi Hanging Lamp by Meyer Von Wielligh, longboards created by Kent Lingeveldt, Haroon Gunn-Salie’s History After Apartheid multimedia exhibition, a vegetarian dish created by chef Candice Philip of the Five Hundred restaurant, the Kassena Town Cabinets by Dokter & Misses, the Twenty Journey book by photographers Sean Metelerkamp, Sipho Mpongo and Wikus de Wet and the See-Saw-Do social enterprise.

source: destinyconnect

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