Ster-Kinekor is taking the entertainment experience further with introducing D-BOX to local cinemas.
Ster-Kinekor will install D-BOX, an immersive motion cinema seating technology at four theatres in Johannesburg (The Zone Rosebank and Mall of Africa), Cape Town (Cavendish Square), and Durban (Gateway Shopping Mall).
Each theatre will be equipped with 50 D-BOX seats, amongst the regular seating. This will cater to a growing number of moviegoers who are looking for cutting-edge, premium entertainment experiences.
The first D-BOX-equipped auditorium to open will be at Mall of Africa and this innovative cinema viewing technology will launch in South Africa on 23 November with the release of Justice League.
So how does it work?
D-BOX is changing the way you watch movies by moving your body and sparking your imagination through the power of motion. Using extraordinary precision and hyper-realistic vibrations, D-BOX delivers a whole new level of immersive entertainment that connects you to the movie like never before. Because you control the intensity, you can move with the movie and feel every scene as if you were in it. In addition, the line between you and the screen, it creates highly believable, one-of-a-kind movie-watching experiences that pull you into the story in ways you never thought imaginable. Don’t just watch a movie, live the action with D-BOX.
Other D-BOX titles which will release this year are Star Wars, The Last Jedi, Ster-Kinekor will be hosting pre-release screenings on all screens (IMAX & Ster-Kinekor screens) at 8pm on Thursday, 14th December. Be the first to be part of the next chapter for a full-on, immersive experience.
This is a video that explains the D-BOX further: