An anchor sits at a desk on the floor of the New York Stock Exchange, talking with guests about the future of Facebook. The cameras pan and switch between shots, broadcasting in an eye-pleasing wide frame.
It would be easy to mistake the broadcast for a CNBC TV show, except for the big piece of cheese sitting on the middle of the desk. This is Cheddar, the first startup betting on Facebook’s embrace of live video as the next big thing.
“It’s going to replace live television.”
Cheddar was founded by Jon Steinberg, who previously served as chief operating officer and president of BuzzFeed. It’s a business-focused, video-first media operation that broadcasts live five days a week for up to an hour. It plans to expand to eight hours a day by the end of the year.
Its content will appear on platforms aside from Facebook, but it’s clear Steinberg sees the social network, and particularly its Live platform, as the beginning of the end of TV.
“It’s going to replace live television,” Steinberg said. “I think it’s the opportunity of a lifetime for new entrants.”
Source – mashable