Cape Town – Facebook said on Friday that 16 million people in Nigeria visited Facebook every month with 100 percent of them using mobile devices.
In a statement distributed by the African Press Organization, the Nasdaq-listed social media business said that globally 7.2 million people visit Facebook each day with 7 million of those on mobile. ‘ “We have made amazing progress over the past year. We’re only one percent done in Nigeria and inspired to do even more in this fast-moving, mobile-first country,” Facebook’s vice president for Europe, Middle East and Africa, Nicola Mendelsohn, said.
Facebook’s head of Africa, Nunu Ntshingila, added: “We know the mobile platform people use the most in Nigeria is Facebook, and up to 77 percent of Nigerians on Facebook use their mobile device to discover new products and services. “Nigerians are sophisticated mobile users and this sophistication is increasing fast. “People are ahead of businesses, and we’re here to help businesses create mobile-first solutions to grow their business,” said Ntshingila. – ANA