How Men and Women Differ When Buying New Cars

Young couple buying a car

Young couple buying a car
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A survey conducted by Gumtree South Africa highlights the difference in men and women when it comes to buying a car.

Gumtree surveyed customers about their car buying behaviour at the time of their last purchase, with 58% of the respondents being female.

While the behavioral traits may differ between the sexes on many aspects, both sexes agree about their favourite brand.

Women’s favourite brands were Toyota (27%), Mercedes (13%) and Volkwagen (12%), while for men, Toyota (21%) also scored highest, followed by BMW (18%) and Volkswagen (14.6%).

Women most often use words like “reliability, maintenance, comfort and affordability” when describing their favourite brand, Gumtree said. Men meanwhile, use words like “power, style, class, engineering, and trust”.

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Females most often listed necessity due to increased maintenance costs as the primary driver for purchasing their last vehicle (31.04%), followed by the rising cost of fuel (28.89%) and changing family Needs (26.67%).

For men, changing family needs (33%) was the most common reason given, followed by fuel cost (24.74%).

Women are twice as likely as men to ask their partners which car to purchase before starting their research.

According to the survey, 19.6% of men consider the brand name of the car to be it’s most important attribute, compared to 5% of Women.

One in three (30%) women consider pricing to be the most important attribute, with fuel economy second (25%) and safety third (15.6%).

Only a fraction of individuals considered environmental friendliness to be the most important attribute when considering a new vehicle purchase, Gumtree said.



Source: Business Tech

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