South Africa’s 2016 gold medallist Caster Semenya has been hailed in an emotional, hard-hitting new video by sportswear giants Nike.
The film has clocked up hundreds of thousands of hits online following Semenya’s storming run on the track in Rio de Janeiro last weekend. The athlete herself has even shared it on social media.
The will to succeed of the 800m queen is highlighted against a backdrop of her legitimacy as a female athlete being contested. All because of society’s deep-seated fear of those that are different.
Even in the immediate aftermath of the race, when her achievement should have been celebrated, rival athletes queued up to complain and suggest that the South African’s dominance wasn’t fair.
But Caster can fall back on a groundswell of support back home, with the #HandsOffCaster Twitter campaign giving South Africans all around the world the chance to publicly lend their support to a national sporting hero.
Unlimited Fight, directed by Arcade Content’s Kyle Lewis, uses a montage of teenage girls staring into the camera, along with a damning message about society’s tendency to hold back female athletes. Those very girls represent youth the world over who can feel inspired by the South African’s success, whether they conform to social norms or not.
Whatever Semenya chooses to do next, she has done herself and her nation proud through her dignity, her drive and her success.