Fashion and freedom of expression is at the core of Adama Paris, the brand created by Senegalese designer Adama Amanda Ndiaye.
We find out more about this innovative designer who is showing at Mercedes-Benz Fashion Week Cape Town.
Quote to design by
“Life isn’t perfect but your outfit can be.”
Fashion and freedom of expression is at the core of Adama Paris, created by Senegalese designer Adama Amanda Ndiaye.
She fell in love with Yves Saint Laurent when she was nine. She has shown at Senegal and Dakar Fashion Weeks .
She looks forward to African designers claiming more space in the fashion industry.
French model Katoucha Niane and her grandmother.
She recently conceptualised Fashion Africa TV.
When she’s not designing
She’s outdoors, soaking up the sun and sea on a surfboard, or improving her handicap on the golf course.
Finding financial backing to expand her business.
Adama Paris’ current collection is inspired by the Sapeurs – a group of high-fashion men that emerged in the Congo 25 years ago called La Societé des Ambianceurs et des Personnes Élégantes, or the Society of Tastemakers and Elegant People.
The Sapeurs turned the art of dressing into a cultural statement. They are ordinary working-class men clothed in elegant attire.
Adama’s feminine interpretation of the Sapeurs has resulted in an artistic, cultural vision, marrying bold African prints with bright colours and juxtaposed with sequins.