The marketers that are attempting to cultivate recent business affiliations or to re-strategize their current content marketing plan may require, however, slight variations. In the light of these disparities, Marketo, a lead generation company, has offered some B2B approaches.
Elevate Content with Appropriate CTA
Strong and relevant content will go to waste if it is not followed up by a call-to-action or CTA. Once you have provided the user with the pertinent information, it is here that you can connect with them and ensure a click-through.
Conclude your content with an engaging option for your consumers to choose. The key is to use intriguing wording and eye-catching visual cues to direct the users where you want them to go.
Increase Conversions with Exit Pop-ups
It is true that most people feel inconvenienced by pop-ups. This can be avoided, however, when you place the pop-ups at the conclusion of the users visit. Utilizing an exit pop-up has shown to improve conversion rates by up to 40 percent.
It is imperative that the ad is well designed and visually appealing. It does not have to be extensive, just an option for a ‘yes’ or a ‘no’ will suffice. It also has to be easy for your user to maneuver out of. Consumers do not respond well to ads that they cannot quickly close.
SlideShare is a slide hosting service. It allows users to upload their presentations online. They can then share them with others. The advantage of using this service is having access to the audience that they cater to.
The majority of people that visit SlideShare have been led there by targeted searches. These people are experts that are seeking particular information. This allows for the propensity to generate a greater number of leads.
You can employ striking titles, small amounts of text, and visual aids to make the slides more conspicuous. The ideal number of slides for any presentation is about 60 slides. It is imperative to not overwhelm with information, but rather get the necessary point across.
Videos provide an excellent medium to educate people. You can attract users by creating informative videos that target how to overcome a specific problem. You can augment the interest generated by the video by creating a relevant CTA.
Once a connection has been established with the user, strengthen it with frequent bulletins and other pertinent information regarding the industry and company.
Exploit Premium Content
People are already open to the idea that they have to provide certain details to be able to access information that they really want. This can be expanded upon by creating a new and engaging method to gather this information.
Utilize forms that ask clever and interesting questions as opposed to the traditional, repetitive forms. These can then be used to direct users to landing pages that have been customized using SEO.
Once the content has been downloaded by the user, you can take this opportunity to direct them to a landing page. Here they will be encouraged to share the content that they have just obtained.
Form a Collection of Best Performing Posts
You can recycle content that is already present on your site. Observe the posts on your site that are performing better than the others. These usually form a pattern. Collect these posts and condense them, forming a list of the highest achievers. You can createinfographs for channels that rely solely upon visual aids. You can then broadcast this to achieve a wider audience.
Collaborate with a Complemented Brand
You can expose your brand to a wider audience by co-authoring a book with another brand. Choose a brand that is well-established and whose products or services complement your own. The company can also be one that caters to the needs of your potential customers. You should ensure that the other brand is well -known in a channel separate from your own. This way you can broaden the audience that you cater to.
Offer a Complimentary Service
You can give your potential clients an occasion to try out your product or service. This provides you with a great opportunity to introduce yourself to users. A limited trial or a demo can be a way that you can hook any budding consumers. It will increase the chances of a purchase being made.
Use the buying patterns and time lapses to create a target audience. You can then personalize all the messages that you send them. This way, you can customize your correspondence to increase the propensity that the potential client will make a purchase. At the very least, the budding customer will make further contact with the organization. Keep records of all of these communications so that you can make the client feel as though you already know them.