The Secret Behind Mzansi Magic Being A Popular Choice For Viewers

Following the success of IsibayaRockville and Saints and Sinners, Mzansi Magic is now engaging viewers with a new array of drama series.

Greed & Desire, which premiered on 4 April at 19:30pm, is a telenovela set in Bloemfontein and follows the lives of the Makhetha family whose ambition, wealth, power, secrets and desires set in motion a series of tragic events.

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The cast of Greed & Desire.

Doubt premieres on Monday, 11 April at 8pm and follows the captivating story of Lindiwe, a bride whose groom is arrested at the altar when he’s accused of murdering a stripper who was at his bachelor party. Lindiwe sets out to prove her man’s innocence – even though the evidence seems to prove otherwise.

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Yonda Thomas stars as the groom, Sanele, in Doubt.

Igazi is set in Johannesburg and the valley hills beyond Coffee Bay in the Eastern Cape, and is a classic tale of magic, myth and melodrama. This drama series tells the story of a royal Xhosa family in conflict over the throne.

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The cast of Igazi.

Ring of Lies debuts on Monday, 2 May and follows the story of bare-knuckle boxing champion Neo (Mpho Sebeng) who’s scouted by well-known manager Mandla (Masoja Msiza) in rural Limpopo.

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Bohang Moeko, Dineo Nchabeleng and Mpho Sebeng star in Ring of Lies.

So what makes Mzansi Magic so unique?

Nkateko Mabaso, M-Net’s director for local interest channels South Africa, told DESTINY in a previous interview that  audience feedback remains their top priority. “The television landscape is competitive at the moment and I think a lot of broadcasters are doing good work. We take a very consumer-centric approach. What that means is we focus on understanding our audiences and delivering on their needs. That is really important for us.”

“I can’t stress the importance of being innovative,” he said. “The kinds of stories that are being told are awesome. So our challenge is to ask, ‘How do we do it better?’ I always tell my team that our ambition is to be better than good enough.”

Mabaso further reiterated the importance of putting sufficient time and resources into research and development.

“If you don’t research, you don’t understand your audiences,” he added. “Consumers are very educated. They know themselves and what they’re looking for in entertainment property. So if you aren’t being authentic, they can see right through you.”

Mzansi Magic’s secret is simple and effective – tell stories that are as close to home as possible. With this strategy, it stands to reason that viewers are glued to their tellies.

Besides catering to their viewers, Mzansi Magic also doesn’t let the talent of South African actors go to waste. Most recently, Times Live reported that actor Menzi Ngubane, who’s appeared in Generations and Gold Diggers, will be joining the cast of Isibaya.

We love brands that are in touch with current trends, adapting their vision to the consumer’s needs.

source: DestinyConnect


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