In today’s world, Social media matters, you can’t neglect Twitter, whether it is politics, business or entertainment. But who matters when it comes to Social media in South Africa? Who are the 10 Most Influential Political Tweeters in South Africa
Burson-Marsteller compiled the list using Klout as a standard of measurement. Klout analyses engagement across social networks and creates a Klout Score based on this data to help users understand and unlock their influence. Klout is particularly more interested in how you engage and what topics you engage on and not how much followers you have.
“South Africa is rated as the 10th largest user of Twitter in the world and the most avid Twitter user on the continent. On a global scale the political landscape has identified Twitter as means to engage the community and shape online debate. Locally, however, political leaders are behind their global counterparts and aren’t as actively engaged on this media,” said Hemant Lala, managing director at Arcay Burson-Marsteller.
The study revealed that the top 10 influential tweeters in South Africa include not just politicians but also journalists, and political analysts, among others. The study found that over a 90-day span these influencers: received an average of 5 916 re-tweets; received an average of 5 489 mentions; and had an average of 28 468 Twitter followers
Klout’s list isn’t all that interested in the number of followers you have, but it focuses more on how you engage and what topics you engage on.
According to Klout, South Africa’s top 10 most influential tweeters are as follows:
- Barney Mthombothi: 2 092 Followers
- Daniel Silke: 750 Followers
- Ferial Haffajee: 22 000 Followers
- Helen Zille: 133 688 Followers
- Jacob Zuma: 109 807 Followers
- Lindiwe Mazibuko: 23 189 Followers
- Professor Johnathan Jansen: 18 396 Followers
- Ralph Mathekga: 82 Followers
- Bobby Godsell: 1 092 Followers
- Zackie Achmat: 2 494 Followers
source: TECH TALK AFRICA